Instavideo

For this project at HSN, I was asked to create an animation for Nicki Minaj's Instagram account promoting her new perfume "Pink Print." Creative direction had chosen to go with a neon theme to match the branding of the perfume. 

After doing some sketches of what the type would look like, I started modeling all of the assets referencing neon signs.

I had originally started with a white brick wall for more of a gritty feel, but we then decided to go for a more clean look for more of a runway feel. Then in the animation I used quick camera movements close up for a dramatic reveal of the title.