In the latest release for Localcolor, we worked with the concept of him growing as an artist. The idea being him in conflict with how he wants to represent his brand and how his music sounds. Since this took place during the pandemic, the entirety of this music video was shot with only myself and Gabe present.
Localcolor, the cofounder of The Everything Collective, is a musician based in Los Angeles. Also being my brother, we’ve spent a lot of time discovering what his brand should be as a musician and music producer. In exploring and getting closer to what his brand represents, we create a lot of content just to see how different pieces would fit into this narrative. We’re finding that tone, and here’s where we are so far.